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Experience matters: How user experience provided a new direction for digital asset management at Amway
Journal of Digital Media Management,
9
(2),
103-116
(2021)
Abstract
In 2018, Amway’s digital asset management system was extremely customised and complex. Users were working around it or had stopped using it altogether. This case study reviews the research, recommendations and requirements that provided Amway’s digital asset management programme with a new direction and illustrates the importance of focusing on the user.
Keywords: UX; user experience; research; users; stakeholders; requirements; design process
The full article is available to subscribers to the journal.
Author's Biography
Tracy Olmsted is the DAM Innovations Specialist at Amway Corp. She has 25 years of experience in the design field, including traditional print publishing, and web and digital work. She has studied human-centred design, design thinking, user experience design and product design.
