Analytics with a conscience: Values-based decision making within marketing analytics

Author's Biography

Ted Kwartler is a data-driven expert in analytics applied to production environments and text mining for actionable insights. While at Amazon.com, Ted used analytics for coaching, product launches, forecasting and developing Amazon’s social media customer care unit. Later he worked as a director of advanced analytics, focusing on a national customer service workforce for a Fortune 100 company. His team used analytics to improve efficiency and to understand the voice of the customer. Ted has worked in successful start-ups and also Fortune 100 companies in analytics roles to improve customer interactions. Ted holds an MBA from the University of Notre Dame with a citation in analytics and marketing.