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Practice paper

The current state of data protection and privacy compliance in Canada and the USA

Derek Lackey and Neil Beaton
Applied Marketing Analytics: The Peer-Reviewed Journal, 4 (4), 355-359 (2019)
https://doi.org/10.69554/GLTQ8384

Abstract

This paper discusses the similarities and significant differences between the Personal Information Protection and Electronic Documents Act 2000 (PIPEDA), which sets out the ground rules for how businesses in Canada must handle personal information in the course of commercial activity, and the California Consumer Privacy Act 2018 (CCPA), which enhances privacy rights and consumer protections within the US State of California. Using PIPEDA as a baseline, the paper examines the operating practices required by these laws, and explores the issues that organisations must consider when complying with these laws.

Keywords: Personal Information Protection and Electronic Documents Act (PIPEDA); California Consumer Privacy Act 2018 (CCPA); privacy; data protection; regulation

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Author's Biography

Derek Lackey is the Managing Director of Newport Thomson and the President of the Direct Marketing Association of Canada, and author of ‘CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians’.

Neil Beaton is the VP Corporate Development for CAPS Group, where he is responsible for new business initiatives. He has extensive experience as an IT project director for various multinational corporations and also in business development for numerous industries. Neil was previously a senior vice president and chief information officer with Pacific and Western Bank of Canada, where he developed new lines of business on both the lending and deposits sides of the business.

Citation

Lackey, Derek and Beaton, Neil (2019, March 21). The current state of data protection and privacy compliance in Canada and the USA. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 4, Issue 4. https://doi.org/10.69554/GLTQ8384.

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cover image, Applied Marketing Analytics: The Peer-Reviewed Journal
Applied Marketing Analytics: The Peer-Reviewed Journal
Volume 4 / Issue 4
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