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Practice paper

Building analytics teams for success

Radhika V. Kulkarni
Applied Marketing Analytics: The Peer-Reviewed Journal, 6 (1), 46-56 (2020)
https://doi.org/10.69554/VDZQ9724

Abstract

Big Data, analytics, Artificial Intelligence, data science: all of these areas have given rise to the need for every industry to invest in building up analytics teams that can address complex business challenges. This paper looks at some aspects that are critical for the composition of successful teams in terms of technical background, skills and experience. It also discusses the challenges companies face in hiring the right individuals for these varied roles and the role educational institutions play in filling this talent gap.

Keywords: analytics excellence; successful analytical groups; analytical skills gap; democratisation of analytics; marketing optimisation; data science; Artificial Intelligence

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Author's Biography

Radhika V. Kulkarni is experienced in leading various areas of advanced analytics research and development, and is active in operations research, Artificial Intelligence and machine learning. She is an active member of INFORMS and serves on the advisory board of several analytics programmes. Kulkarni is an INFORMS Fellow and WORMS Award winner. She has a master’s in mathematics from IIT, Delhi and a master’s and PhD in operations research from Cornell University.

Citation

Kulkarni, Radhika V. (2020, June 1). Building analytics teams for success. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 6, Issue 1. https://doi.org/10.69554/VDZQ9724.

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cover image, Applied Marketing Analytics: The Peer-Reviewed Journal
Applied Marketing Analytics: The Peer-Reviewed Journal
Volume 6 / Issue 1
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