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Marketing science and epidemiology
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Dominique M. Hanssens is the Bud Knapp Distinguished Professor of Marketing at the UCLA Anderson School of Management. From 2005 to 2007 he served as executive director of the Marketing Science Institute. A Purdue University PhD graduate, Professor Hanssens’ research focuses on strategic marketing problems, in particular marketing productivity. He is a Fellow of the INFORMS Society for Marketing Science and a recipient of the Churchill and Mahajan awards from the American Marketing Association. He is a founding partner of MarketShare, a global marketing analytics firm with headquarters in Los Angeles.