Share these talks and lectures with your colleagues
Invite colleaguesPractice paper
Four pivotal capabilities for marketers to support the growth mandate
Applied Marketing Analytics: The Peer-Reviewed Journal,
6
(1),
57-64
(2020)
Abstract
Whether times are uncertain or our sails are full of wind, there is always the pressure to grow. Every company must take a customer-centric approach to stay on track or to ramp up. This paper explores four pivotal capabilities that every company needs their marketing organisation to master in support of the growth mandate.
Keywords: customer-centric; organisation; market growth; data-driven; analytics; marketing; strategy
The full article is available to subscribers to the journal.
Author's Biography
Laura Patterson is President of VisionEdge Marketing. Her most recent book, ‘Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth’ has received industry acclaim and achieved best-seller status.
Citation
Patterson, Laura (2020, June 1). Four pivotal capabilities for marketers to support the growth mandate. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 6, Issue 1. https://doi.org/10.69554/YNJP1262.
© Henry Stewart
Publications LLP
Publications LLP