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Latina voters: The key electoral force
Journal of Cultural Marketing Strategy,
4
(2),
98-101
(2020)
Abstract
Within the USA, the Democratic Party enjoys impressive and longstanding support from Black women. In the 2018 midterm elections, for example, 92 per cent voted for Democratic candidates. At the same time, electoral turnout among Black women was also considerably higher than the national average. Over the years, the contribution of Black women to the success of the Democratic Party has been so significant that these voters have been described as the backbone of the Democratic voting base. This paper recognises this significant contribution, but argues that if Black women are the backbone of the Democratic Party, then Latinas must be the vertebrae.
Keywords: Latina; Latino; politics; influencers; election; 2020; women
The full article is available to subscribers to the journal.
Author's Biography
Lucy Flores is a former Nevada State Assemblywoman, lawyer and media entrepreneur. After leaving elected office, Lucy served as Vice President of Public Affairs at mitú, where she developed and executed social impact and political content strategies. From this, she went on to launch her own digital media and events production company, Luz Collective, producing digital content and events with a focus on the Latina community. Lucy currently serves on the board of the national Women’s March. She also provides political commentary on national media outlets and speaks frequently on both political matters and digital media strategies.
Matt A. Barreto is Co-founder and Managing Partner of the polling and research firm Latino Decisions. Barreto was recognised as one of the 30 Latinos who were key to the 2012 presidential election and was named one of the top 15 Latino pundits by Huffington Post. Barreto is also a professor of political science and Chicana/o studies at UCLA, where he teaches courses on Latino politics, elections and statistical analysis.
