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Practice paper

Corporate self-sufficiency during disasters

Bobby Cook
Journal of Business Continuity & Emergency Planning, 13 (3), 240-249 (2020)
https://doi.org/10.69554/UNTJ1335

Abstract

In the aftermath of a major disaster, whether natural or man-made, corporations cannot depend on the assistance of outside emergency services. Yet, while the case for corporate self-sufficiency has never been more apparent, most companies are ill-prepared for disaster. To address this problem, this article is designed to help senior executives ask the difficult questions in order to identify whether their company is truly ‘response ready’. To this end, the article describes the many aspects of self-sufficiency. While it gives specific examples of the various tasks that must be performed, such as ensuring the key personnel tasked with emergency response, crisis management and business continuity are properly trained and tested, it also stresses the need to understand the human impact. This factor is an essential consideration, as by failing to consider the emotional impact on personnel, executives are setting up their disaster response for failure. This paper will discuss the human factor, along with other differences between operational theory and operational reality. The key takeaway is the importance of managing corporate expectations during a major disaster.

Keywords: emergency response; crisis management; business continuity; ERT; BCP

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Author's Biography

Bobby Cook is a private international consultant to corporations and governments through CDEX International.1 He is the former head of global emergency response operations for a Fortune 500 company. Bobby is a 25-year veteran of the fire service and a 9/11 World Trade Centre responder. He is a Certified Business Continuity Planner through Disaster Recovery International and a Certified Emergency Manager through the International Association of Emergency Managers. He is also a Homeland Security Exercise and Evaluation Professional and Incident Command System instructor. He holds two bachelor’s degrees from the State University of New York and a master’s degree in security management from the American Military University. Bobby’s work has been published in various international publications, and he has spoken at multiple international conferences on emergency management, business continuity, crisis management and incident management.

Citation

Cook, Bobby (2020, March 1). Corporate self-sufficiency during disasters. In the Journal of Business Continuity & Emergency Planning, Volume 13, Issue 3. https://doi.org/10.69554/UNTJ1335.

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cover image, Journal of Business Continuity & Emergency Planning
Journal of Business Continuity & Emergency Planning
Volume 13 / Issue 3
© Henry Stewart
Publications LLP

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