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Practice paper

Framing business continuity to achieve lasting focus

Brian Zawada and Morgan Perry
Journal of Business Continuity & Emergency Planning, 13 (3), 211-219 (2020)
https://doi.org/10.69554/PPZV1774

Abstract

Business continuity programmes frequently suffer from two core problems. First, many programmes fail to focus on what is critically important to the organisation and its stakeholders. Secondly, many programmes fail to engage programme participants to achieve preparedness goals. Both problems impact the programme’s strategic direction, scope and performance. The frame process described here provides a detailed method for business continuity practitioners to engage with top management and other key stakeholders to determine and then address what is most important to the organisation. This process was developed to address the lack of programme focus regardless of industry or organisation size and has been used to build high-performing programmes and improve focus for mature programmes. Beginning with answering the four questions described in this paper, programme management is equipped to effectively establish programme objectives and priorities, inform stakeholders of key business continuity concepts, and allow for issues resolution prior to the implementation of key programme activities. Lasting programme focus requires clearly defined and articulated priorities and direction. This paper provides a detailed summary of the process that can be used by programme management to ensure that business continuity programmes are implemented and maintained in alignment with the strategic direction of the organisation.

Keywords: business continuity management; strategy connected business continuity; resilience; programme engagement; programme focus

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Author's Biography

Brian Zawada is the co-founder, Managing Director and Chief Visionary Officer for Avalution Consulting, the creator of the Business Continuity Operating System and Catalyst business continuity software. Brian has more than 20 years of experience managing and building world-class business continuity programmes. He is a Fellow of the Business Continuity Institute and was awarded the Business Continuity Institute’s Global Personality of the Year in 2016.

Morgan Perry is a managing consultant at Avalution Consulting. Morgan contributed to the development of Avalution’s Business Continuity Operating System and has built and managed world-class business continuity programmes for organisations in a variety of industries and all sizes. Prior to Avalution, Morgan served in the US Army, specialising in operational leadership and contingency planning. He is an Associate Member of the Business Continuity Institute and was awarded the Business Continuity Institute’s Global Continuity and Resilience Newcomer of the Year in 2018.

Citation

Zawada, Brian and Perry, Morgan (2020, March 1). Framing business continuity to achieve lasting focus. In the Journal of Business Continuity & Emergency Planning, Volume 13, Issue 3. https://doi.org/10.69554/PPZV1774.

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cover image, Journal of Business Continuity & Emergency Planning
Journal of Business Continuity & Emergency Planning
Volume 13 / Issue 3
© Henry Stewart
Publications LLP

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