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Book review

Predictive Analytics for Marketers: Using Data Mining for Business Advantage by Barry Leventhal

Martin Squires
Applied Marketing Analytics: The Peer-Reviewed Journal, 5 (3), 282-283 (2020)
https://doi.org/10.69554/PRJX9459

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Citation

Squires, Martin (2020, May 1). `Predictive Analytics for Marketers: Using Data Mining for Business Advantage` by Barry Leventhal . In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 5, Issue 3. https://doi.org/10.69554/PRJX9459.

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cover image, Applied Marketing Analytics: The Peer-Reviewed Journal
Applied Marketing Analytics: The Peer-Reviewed Journal
Volume 5 / Issue 3
© Henry Stewart
Publications LLP