Skip to main content
Search
Editorial

The marketing mix paradox: More audience information may not equal better marketing mix measurement

Raf Alcaraz
Applied Marketing Analytics: The Peer-Reviewed Journal, 5 (2), 104-105 (2019)
https://doi.org/10.69554/SEOJ9928

The full article is available to subscribers to the journal.

Already a subscriber? Login or review other options.

Citation

Alcaraz, Raf (2019, July 1). The marketing mix paradox: More audience information may not equal better marketing mix measurement. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 5, Issue 2. https://doi.org/10.69554/SEOJ9928.

Options

cover image, Applied Marketing Analytics: The Peer-Reviewed Journal
Applied Marketing Analytics: The Peer-Reviewed Journal
Volume 5 / Issue 2
© Henry Stewart
Publications LLP