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Abstract
Although cyber attacks have tremendous financial and reputational ramifications for organisations, the number of high-profile data breaches continues to grow. Oftentimes, these data losses can be attributed to companies leaving themselves vulnerable through poor cyber security practices. This paper argues that companies must protect their businesses and customers from data breaches by implementing companywide changes and improving their overall security behaviour. The high-profile data breach experienced by Equifax, which affected millions of Equifax clients around the world, is used to illustrate the logic for enhancing organisational-level privacy programmes based on ethical reasoning. As new cyber security risks emerge, this case demonstrates that to protect critical data companies must be proactive in their technology security efforts.
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Author's Biography
Laura E. Ribeiro is a Keynote Speaker, Co-Founder and CEO of The Qube, Quantum Technology Company. She works on information security, bringing truly secure communication, scalable architecture and efficient solving of complex tasks on decentralised quantum networks protocols. She combines broad commercial acumen with a background in economics, research and investment management for over 15 years. She delivers powerful messages covering topics on innovation and leadership. As businesses continue to respond to digital disruption, the ability to spearhead innovation has become the key to her success.
Citation
Ribeiro, Laura E. (2019, July 1). High-profile data breaches: Designing the right data protection architecture based on the law, ethics and trust. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 5, Issue 2. https://doi.org/10.69554/RSBF7891.Publications LLP