How to access your Board/C-suite and make an effective case for business continuity investments
Abstract
With the board of directors on side, the world of business resiliency can take shape as an enabler of shareholder value, and will win over the resources necessary to implement a successful continuity operation. Without senior support, it may be an uphill battle to get the time and attention needed from various groups within an organisation. The right attitude and approach can have everything to do with future success. Delivering results and demonstrating an association with shareholder value will provide a platform to justify and even increase the investment in continuity-related activities. This will enable the development of a deep and lasting relationship with business partners and at the same time empower a drive of accountability throughout the organisation. Once progress is underway, it is important to test what has been developed. And, in case all else fails, it is critical to have established contingency plans through a well-formulated crisis management strategy. This may not only get a company out of a serious bind, but may also regenerate interest in exploring the resources and support needed to ensure successful continuity for the organisation.
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Author's Biography
Christine S. Kite is Vice President, Cisco Global Workplace Resources and Risk Management. She is responsible for the identification, categorisation, mitigation and transfer of risk for the corporation. She is also responsible for the acquisition and disposition of real estate, management of workplace-related services, global safety and security, business resiliency, environmental and social responsibility, construction of buildings and projects, and the strategy and planning activities associated with these functions. She was previously responsible for innovatively exploiting technology to accelerate implementation of corporate strategies and new business opportunities. Chris graduated cum laude with a BSc in management science and has a graduate degree in systems management from the University of Southern California.
Gino S. Zucca is Business Resiliency Group Senior Manager within the Cisco Workplace Resources and Enterprise Risk Management department. Gino also serves as chair of Cisco’s Global Pandemic Planning Committee and co-chair of Cisco’s Silicon Valley Civic Council’s leadership track on community resiliency. He is a frequent speaker at Cisco’s executive briefing centre, at executive roundtables on business resilience, as well as pandemic preparedness forums. Previously, Gino managed crossfunctional application development teams in Cisco’s Engineering & Quality and Manufacturing IT departments. His focus areas include portfolio management, product life cycle management and engineering change management. He earned a BA in business economics with a concentration in accounting at UC Santa Barbara, and an MBA with concentrations in international business and information systems at Santa Clara University.
Citation
Kite, Christine S. and Zucca, Gino S. (2007, August 1). How to access your Board/C-suite and make an effective case for business continuity investments. In the Journal of Business Continuity & Emergency Planning, Volume 1, Issue 4. https://doi.org/10.69554/KZOI9522.
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