Communicating and managing change during extreme weather events: Promising practices for responding to urgent and emergent climate threats

Abstract

Large-scale weather events in the USA such as hurricanes Sandy, Isaac and Katrina challenge traditional approaches to change communication and management (CCM) before during and after crises. A major challenge (as well as opportunity) is addressing change from the ‘whole-community’ perspective affecting a spectrum of people, policies, processes, behaviours and outcomes. When CCM is used effectively, one of its fundamental advantages is creating a sense of urgency. This paper looks at optimising communication during extreme weather events, engaging stakeholders, harnessing the power of social media and change, and correlating organisational and individual behaviours and actions. The strategic blend of change management and crisis communication strategies and tactics in CCM is a central feature in the response to the full range of extreme weather scenarios.