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Practice paper

Communicating and managing change during extreme weather events: Promising practices for responding to urgent and emergent climate threats

Tim L. Tinker
Journal of Business Continuity & Emergency Planning, 6 (4), 304-313 (2013)
https://doi.org/10.69554/KDUD5901

Abstract

Large-scale weather events in the USA such as hurricanes Sandy, Isaac and Katrina challenge traditional approaches to change communication and management (CCM) before during and after crises. A major challenge (as well as opportunity) is addressing change from the ‘whole-community’ perspective affecting a spectrum of people, policies, processes, behaviours and outcomes. When CCM is used effectively, one of its fundamental advantages is creating a sense of urgency. This paper looks at optimising communication during extreme weather events, engaging stakeholders, harnessing the power of social media and change, and correlating organisational and individual behaviours and actions. The strategic blend of change management and crisis communication strategies and tactics in CCM is a central feature in the response to the full range of extreme weather scenarios.

Keywords: CCM; extreme weather; change; communication

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Author's Biography

Tim L. Tinker is a Senior Associate in Strategic Communications at Booz Allen Hamilton Inc. He is also Co-Director of Booz Allen’s recently created Center of Excellence for Risk and Crisis Communication. As an internationally recognised expert in risk and crisis communications, Dr Tinker works in both public and private sectors such as homeland security, emergency preparedness, public health, energy and environment, to help clients anticipate, prepare and practise science-based and system-wide risk and crisis communication.

Citation

Tinker, Tim L. (2013, May 1). Communicating and managing change during extreme weather events: Promising practices for responding to urgent and emergent climate threats. In the Journal of Business Continuity & Emergency Planning, Volume 6, Issue 4. https://doi.org/10.69554/KDUD5901.

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cover image, Journal of Business Continuity & Emergency Planning
Journal of Business Continuity & Emergency Planning
Volume 6 / Issue 4
© Henry Stewart
Publications LLP

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