Predicting consumer personality traits in the sharing economy: The case of Airbnb

Author's Biography

Murat Acar has a PhD degree in Management from Bogazici University, and is a Manager of Consulting Services at Wipro, a leading global information technology, consulting and business process services company. He has a background in software engineering and a decade of experience in the field of technology and management consulting; he has also lectured on the subject of Big Data and analytics at Bahcesehir University, Turkey. His research interests include data-driven marketing, hyper-personalisation, the sharing economy, service research and systematic literature reviews.

Aysegul Toker is Dean of the Faculty of Economics and Administrative Sciences at Bogazici University, where she is also Professor of Information Systems in the Department of Management. Her research interests include technology and technology adoption both by consumers and organisations, digital marketing, social networks and media, customer relationship management, e-services and mobile applications. Her research into the areas of digital customer engagement, social media, location-based marketing, online communities, mobile marketing, customer relationship management and e-commerce has appeared in various publications. She is also a co-author of ‘Mobile Marketing: Fundamentals and Strategy’ (McGraw Hill, 2011).