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Practice paper

Getting an edge on data insights and breakthrough innovation

Joseph Bradley
Applied Marketing Analytics: The Peer-Reviewed Journal, 5 (1), 60-64 (2019)
https://doi.org/10.69554/OAOI9703

Abstract

Delivering the wrong data, at the wrong time and to the wrong place, costs businesses, consumers, and even communities dearly. Unless organisations change when, where, how and what data they collect, they will miss out on much of the value data can provide. High data integrity and the elimination of bias in data analytics are also vital to good business outcomes. Additionally, while an unprecedented amount of data is being made available, there must be a greater focus on what questions and queries are being asked in relation to such data. The wrong questions will lead to mediocre results and worse. Asking the right questions will accelerate a company’s rate of learning to solve problems faster, compete more effectively, operate more efficiently, and increase the company’s potential to discover breakthrough innovations.

Keywords: data; analytics; IoT; network edge; innovation; machine learning; artificial intelligence

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Author's Biography

Joseph Bradley is Global Vice President, Incubation Services & Technology, at Cisco Systems. His previous roles include President at Uptake Technologies, Chief Executive at C3 Communications, and Vice President and General Manager of AT&T’s data communications group. His book, ‘Questionneering: The New Model for Innovative Leaders in the Digital Age’ introduces a decision-making model to help leaders identify the high-value questions they need to ask and how to execute the high-value answers. He holds a bachelor’s degree in economics from the University of California at Berkeley.

Citation

Bradley, Joseph (2019, May 9). Getting an edge on data insights and breakthrough innovation. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 5, Issue 1. https://doi.org/10.69554/OAOI9703.

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cover image, Applied Marketing Analytics: The Peer-Reviewed Journal
Applied Marketing Analytics: The Peer-Reviewed Journal
Volume 5 / Issue 1
© Henry Stewart
Publications LLP

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