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Metadata as a value multiplier in sports production: Case study of Production House Werne
Journal of Digital Media Management,
5
(4),
310-317
(2017)
Abstract
Sports broadcasting is often focused on the moment, on quick turnaround and on live events. As the number and type of distribution channels continue to expand, and audience viewing habits change, sports production has needed to change as well. When faced with upgrading to high definition (HD) and adding two 24/7 sports channels, Werne took the time to re-examine its workflow and tackle these new challenges with an eye on efficiency and future-proofing.
Keywords: media asset management; digital asset management; automation; sport production; logging; archive
The full article is available to subscribers to the journal.
Author's Biography
David Schleifer is Chief Operating Officer of Primestream. His previous roles include Vice President of Strategic Planning for Avid Technology, and Vice President of Broadcast for Avid. Over his career, he has been responsible for the development and introduction of many products—including the revolutionary Avid Interplay, Avid iNEWS Instinct and products including on-air systems, automation, three-dimensional graphics and editing solutions. His responsibilities have also included the design, rollout and management of large complex systems at broadcasters such as CBS and NBC, and in other industries such as healthcare, film studios, data storage and networking.
