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Mastering the fundamentals of mobile analytics
Applied Marketing Analytics: The Peer-Reviewed Journal,
1
(2),
154-160
(2015)
Abstract
Are data quality issues impacting the effectiveness of your mobile analytics programme? Mobile presents some unique challenges that can only partially be solved by technology. Many major hurdles stem from problems in data governance and process. Fortunately, the industry has solved most of these issues, developing robust web analytics practices over the past decade. This paper explores common pain points and how you can address them to help mobile analytics live up to its potential in your organisation.
Keywords: mobile; analytics; data; governance; process; management
The full article is available to subscribers to the journal.
Author's Biography
Loren Hadley is a senior analyst with EY’s digital analytics practices, where he has helped emerging through Fortune 50 clients develop game-changing insights from their digital channels. His current focus is on integrating and making sense of the diverse datasets currently available from web, mobile, social and traditional BI sources. Loren has worked in the digital space since 1997 as both a consumer and practitioner of digital analytics.
Citation
Hadley, Loren (2015, January 30). Mastering the fundamentals of mobile analytics. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 1, Issue 2. https://doi.org/10.69554/PQKS9968.
© Henry Stewart
Publications LLP
Publications LLP