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Book review

Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight by Colin Strong

Christopher M. Johannessen
Applied Marketing Analytics: The Peer-Reviewed Journal, 1 (3), 283-284 (2015)
https://doi.org/10.69554/FYBN5395

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Citation

Johannessen, Christopher M. (2015, July 29). `Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight` by Colin Strong. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 1, Issue 3. https://doi.org/10.69554/FYBN5395.

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cover image, Applied Marketing Analytics: The Peer-Reviewed Journal
Applied Marketing Analytics: The Peer-Reviewed Journal
Volume 1 / Issue 3
© Henry Stewart
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