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Book review

Handbook of Marketing Analytics by Natalie Mizik and Dominique M. Hanssens

Caroline van den Bos
Applied Marketing Analytics: The Peer-Reviewed Journal, 4 (2), 180-181 (2018)
https://doi.org/10.69554/OHYC7313

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Citation

van den Bos, Caroline (2018, September 1). `Handbook of Marketing Analytics` by Natalie Mizik and Dominique M. Hanssens. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 4, Issue 2. https://doi.org/10.69554/OHYC7313.

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cover image, Applied Marketing Analytics: The Peer-Reviewed Journal
Applied Marketing Analytics: The Peer-Reviewed Journal
Volume 4 / Issue 2
© Henry Stewart
Publications LLP