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The full article is available to subscribers to the journal.
Citation
Sterne, Jim (2016, June 1). `Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated` by Eric Siegel . In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 2, Issue 2. https://doi.org/10.69554/XXIG7220.Publications LLP