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Practice paper

The true value and return on investment of business continuity

Regina Phelps
Journal of Business Continuity & Emergency Planning, 11 (3), 216-222 (2018)
https://doi.org/10.69554/DKCN6992

Abstract

The phrase return on investment (ROI) is commonly heard when groups or organisations attempt to demonstrate the value of a particular activity. ‘Is it good for us?’, ‘Is it worth the investment?’ and ‘Should we continue to fund the endeavour?’ are all valid and important questions. The challenge for business continuity professionals is to address the question, ‘What is the ROI of business continuity?’ in ways that will be meaningful to the person wielding the budget stick. In the ‘olden days’, colleagues would point to their business impact analysis, with pie charts and bar graphs showing the cost of business downtime if an event occurred. They would sit back and say, ‘See? We provide ROI because we addressed The Bad Thing!’. But is that really the best that continuity professionals can do? This paper peels back the question of ROI and addresses the value proposition of business continuity. The goal is to broaden the conversation, by instead of talking about how much money business continuity efforts will save the company, and instead to focus on the value that business continuity provides every day.

Keywords: business continuity; crisis management; business continuity governance; return-on-investment; value-on-investment

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Author's Biography

Regina Phelps is an internationally recognised expert in the field of crisis and continuity management and exercise design. She is the founder of EMS Solutions Inc. and since 1982 has provided consultation and speaking services to clients in four continents. Ms Phelps is frequent speaker at international continuity conferences and is known for her engaging style and her ability to break complex topics into easily digestible nuggets. She is the author of three books: Cyber Breach: What if Your Defenses Fail? Designing an Exercise to Map a Ready Strategy, Emergency Management Exercises: From Response to Recovery and the companion Instructors Guide.

Citation

Phelps, Regina (2018, March 1). The true value and return on investment of business continuity. In the Journal of Business Continuity & Emergency Planning, Volume 11, Issue 3. https://doi.org/10.69554/DKCN6992.

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cover image, Journal of Business Continuity & Emergency Planning
Journal of Business Continuity & Emergency Planning
Volume 11 / Issue 3
© Henry Stewart
Publications LLP

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