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Branding Lagos through regeneration of historical physical features
Journal of Urban Regeneration and Renewal,
10
(1),
50-57
(2016)
Abstract
Recent decades have witnessed a growing willingness for cities to design and integrate local culture as part of their development. As such, history and cultural heritage are now being embedded in regeneration and rebranding of cities. This paper explores the regeneration of Lagos through its historical physical features. It identifies the National Arts Theatre and the surrounding disused land as one of the important historical and cultural physical features existing in Lagos, and explores the 4D place branding model theory specifically designed for regeneration and rebranding of the National Arts Theatre and the surrounding site.
Keywords: city branding; 4D place branding model; Lagos city; culture
The full article is available to subscribers to the journal.
Author's Biography
Emeka Amakihe received a bachelor’s degree in sustainable coastal management from Novia University, Finland, and a master’s degree in ecohydrology from Lodz University, Poland. He is currently carrying out a series of studies on urban renewal and place branding. He is a member of the Finnish Society of Urban Planning. His interests include communicative planning, urban branding, and cultural planning.
