Analytics: Turning data into management gold
Abstract
In today’s competitive business landscape, both business-to-business and business-to-consumer marketers are seeking insights from their marketing initiatives to see what is working and what is not. The faster these insights are acted upon, the faster companies can gain a competitive edge. Companies are also delving into the customer journey in order to optimise the user experience. Those yet to do so must start implementing the type of marketing analytics that will take them and their business to the next level. They need to be provided with the actionable insights that will empower them to make business decisions seamlessly. This paper analyses how the emergence of artificial intelligence and machine learning in the marketing sphere is sure to give marketing management the necessary power to shine.
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Author's Biography
Alon Even is a marketing and business development thought leader. He is an authority on agile marketing management, with a strong focus on analytics, acquisition, retention and strategic partnerships for tech-oriented products. He worked in various senior marketing and business development roles, helping both business-to-business and business-to-consumer companies, such as Time To Know, InCyber, Appsee and Ginger Software, grow their business. Alon has an MSc in microbiology from the Hebrew University of Jerusalem and an MBA from Tel Aviv University.
Citation
Even, Alon (2019, March 21). Analytics: Turning data into management gold. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 4, Issue 4. https://doi.org/10.69554/UMZM2592.
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