Marketing performance management: How best-in-class marketing organisations prove marketing’s value

Author's Biography

Laura Patterson is a marketing practitioner, consultant and speaker. She is known for her practical, no-nonsense approach to proving and improving the value of B2B marketing. Her 20-year career began in sales and now spans customer relationship management and marketing. An early pioneer on the science side of marketing, Laura is recognised as one of the leading authorities in marketing measurement and performance, marketing operations, and marketing data and analytics. A strategic marketer, data and metrics master, she has helped over a hundred companies in a variety of industries fulfil their marketing potential and achieve competitive advantage.

Patrick Kilgore is Director of Marketing for Hive9, where he is responsible for marketing strategy, demand generation and marketing operations. As a data-driven marketing professional, he helps business-to-business marketing organisations improve results by creating living plans tied to financials, performance and strategy.

Rick Miller is Client Development Director for Valid USA, a global provider of secure solutions for data, payment, identity, mobile and targeted brand messaging, where he is responsible for customer retention, growth and acquisition initiatives. As a recognised data-driven thought leader, Rick also serves on the leadership panel of the Data & Marketing Association’s Data Community.