Skip to main content
Search
Case study

ESPN’s approach to a mobile analytics implementation

Amber Zaharchuk and Chris Meares
Applied Marketing Analytics: The Peer-Reviewed Journal, 1 (2), 117-121 (2015)
https://doi.org/10.69554/JALA9500

Abstract

Analytics tagging implementations are becoming increasingly challenging with the rapid expansion of the mobile marketplace. Not only are digital marketers charged with coding websites, but also mobile apps, which may be installed on any number of devices and operating systems. App content and performance can be optimised by starting with a sound analytics implementation plan. This case study describes how ESPN uses a mobile analytics implementation framework to continually monitor and improve its mobile app performance, achieving record-breaking results.

Keywords: mobile app; implementation; digital analytics; mobile marketing; sports

The full article is available to subscribers to the journal.

Already a subscriber? Login or review other options.

Author's Biography

Amber Zaharchuk is an analytics engagement manager for MaassMedia, where she helps a variety of clients with digital analytics implementations and analyses. Her work was featured in presentations at the Digital Analytics Association’s DC Symposium, Medicine 2.0 and Genetics in Medicine.

Chris Meares is the director of analytics for MaassMedia, a boutique digital analytics firm based in Philadelphia, PA, and has been involved in the digital analytics space for the past ten years. Chris was one of the co-chairs of the Philadelphia chapter of the Digital Analytics Association and has been a mentor in the Analysis Exchange programme since 2011. Chris’s work on online engagement in the media space was recognised by the Neiman Journalism Lab at Harvard in a paper in 2010. Chris has spoken at a multitude of conferences, including the Newspaper Association of America’s conference, Semphonic’s XChange conference, various Digital Analytics Association conferences and many Web Analytics Wednesday gatherings.

Citation

Zaharchuk, Amber and Meares, Chris (2015, January 30). ESPN’s approach to a mobile analytics implementation. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 1, Issue 2. https://doi.org/10.69554/JALA9500.

Options

cover image, Applied Marketing Analytics: The Peer-Reviewed Journal
Applied Marketing Analytics: The Peer-Reviewed Journal
Volume 1 / Issue 2
© Henry Stewart
Publications LLP