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Creativity, urban regeneration and sustainability/ The Bordeaux case study
Journal of Urban Regeneration and Renewal,
5
(2),
164-183
(2011)
Abstract
Competitive cities are currently working on how to improve the interaction between culture, regeneration building, economic development and social renewal in order to achieve more comprehensive development. It is a question not only of boosting the economies of culture but also producing new economies, starting from cultural capital, understood as an element of the expression of place identity, and as forming a system together with other types of urban capital. In this context, new alternative strategies and urban policies should be considered. Indeed, creativity is found not only in the typical characteristics of the entrepreneurial spirit but also in forms such as the dissemination of behaviour that is favourable to cultural exchange as well as the enhancement of lifestyle diversity. Starting from these premises, this paper aims to investigate the concept of the creative city/ who the drivers are, the factors that condition creativity in cities, and how they stimulate sustainable urban regeneration and innovation. Within the framework of cultural clusters, the case study of Bordeaux is illustrated. The urban transformation offered by the ‘Bordeaux les deux rives’ project and the other pilot projects are Bordeaux’s driving force for planning and producing new social, cultural and economic change, which enhances the city’s image.
Keywords: Cultural heritage; creativity; urban requalification; socio-economic regeneration; place identity; sustainability
The full article is available to subscribers to the journal.
Author's Biography
Assunta Martone earned a ‘laurea’ degree in Economics and a PhD in Engineering Economic Management, both at Università di Napoli Federico II. She has been a researcher at CNR IRISS (ex CNR IRAT) since 2006 where she works on sustainability reporting of public authorities, creative urban regeneration, cultural tourism and museum communication. She is enrolled in the Italian registers of Public Accountants and of Auditors; collaborates with the Study Group on Social Accountability, and was project manager for the Socio-economic Development Plan and Environmental Management System of a Park Authority.
Marichela Sepe is with the CNR since 1995 where since 2001 she is a researcher in urban planning. Since 2009 she is with the IRISS-CNR and since 2003 she is also with the DiARC of the University of Naples, where she is on the Research Doctorate Committee in Urban Design and Planning and a Contract Professor. In 2013 she was visiting Professor at the Peking University and lectured in the Peking, Wuhan and Xi’an Universities. Her research interests include: urban landscape analysis and planning; urban design; territorial and environmental planning; creative urban regeneration. On these topics, she has published several national and international journal articles, conference papers, books and book chapters, and won scientific awards.
