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So you need a mobile analytics strategy? Six key areas to cover for new developers
Applied Marketing Analytics: The Peer-Reviewed Journal,
1
(2),
161-167
(2015)
Abstract
When it comes to analytics for mobile apps, there are several differing categories that need to be addressed in order to gain full visibility about user behaviour. This paper is written for small to medium-sized app developers looking for guidance as to where to start or how to improve their analytics strategy. Drawing upon ten years’ experience of analysing online consumer behaviour, the author shares tips and best practices for setting up effective systems. Developers who address these key areas of analytics will see improvements that will: (a) prioritise product roadmaps; (b) improve marketing campaign effectiveness; and (c) optimise user experiences through A/B testing.
Keywords: app analytics; mobile app analytics; analytics strategy; mobile app development; best practice; independent developers
The full article is available to subscribers to the journal.
Author's Biography
Andrew Pearlman started his career at Compete, which monitors US internet behaviour. Originally focused on financial services, he discovered Farmville was more fun to analyse. Dismissing his initial finding that only 1 per cent of users spent money as a ‘data error’, he packed up and moved from Boston to San Francisco to get answers. Andrew helps studios improve their BI systems, monetisation and product design, and holds an MS in human factors.
Citation
Pearlman, Andrew (2015, January 30). So you need a mobile analytics strategy? Six key areas to cover for new developers. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 1, Issue 2. https://doi.org/10.69554/NEOO2546.
© Henry Stewart
Publications LLP
Publications LLP