Lifeline to launchpad: Redefining downtown revitalisation around high-performing anchors
Abstract
Conventional downtown or Main Street revitalisation efforts focus disproportionately on struggling businesses, often treating retail corridors as triage zones. Aid is commonly granted to ventures that lack the capacity or viability to recover or grow. This paper challenges that model and calls instead for a shift in conventional wisdom toward strengthening successful local businesses as catalysts for revitalisation. The reversal of that model is centred around helping thriving businesses become experiential anchors that generate consistent foot traffic and economic momentum that every business benefits from. Rather than extending the lifespan of unsustainable ventures, we should be building a framework where high-performing businesses raise the bar for the street and help generate ecosystems that attract new entrepreneurs, talent and private investment. The paper proposes an alternative way of measuring success: away from outputs such as grants disbursed, and toward long-term outcomes such as start-up survival, entrepreneurial renewal and talent retention. This article is also included in The Business & Management Collection which can be accessed at https://hstalks.com/business/.
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Author's Biography
Jaime J. Izurieta , MFA, MSc, MArch (Quito, 1975) is an urban strategist, creative director and founder of Storefront Mastery. His work focuses on experiential design, local economic development and the revitalisation of downtowns through place-based strategies. With a background in architecture and urban planning, Jaime advises cities, Main Street programmes and local organisations across the US on how to reimagine business ecosystems, activate shopfronts and position high-performing entrepreneurs as catalysts for change. He is the author of ‘Main Street Mavericks’ and a frequent contributor to conversations on urban regeneration and the experience economy.
