10-year anniversary special issue

Abstract

A full eBook of the 10-Year Anniversary Special Issue of the Journal of Cultural Marketing Strategy (JCMS) is available for download. The Special Issue reflects a decade of scholarship dedicated to elevating diverse voices, challenging legacy marketing assumptions and redefining the strategic role of culture in driving business growth. Since its inaugural issue in 2015, JCMS has remained committed to bridging theory and practice, publishing pioneering work on multicultural, cross-cultural and inclusive marketing — work that has responded to the cultural shifts of the past decade. This Anniversary Special Issue features 10 of the most impactful papers published in JCMS, selected for their originality, methodological rigour and relevance in shaping a more inclusive marketing discipline.