Pharmaceutical Marketing

This engaging and insightful series of talks brings together leading voices in pharmaceutical marketing to explore the strategies, challenges, and innovations shaping the industry today. From foundational strategies such as branding and positioning to innovative approaches in digital and patient-centric marketing, the sessions delve into aspects shaping the pharmaceutical marketing... read morelandscape. The growing important of digital platforms for reaching and engaging healthcare professionals and patients will be discussed, along with the importance of taking a global perspective. This global approach will demonstrate the complexities and opportunities of bringing pharmaceutical products to diverse international markets.

Key concepts such as market research and forecasting along with banding and positioning, offer strategies to create differentiated and compelling pharmaceutical brands. Throughout the series, real-world product launches will be used to demonstrate and refine brand strategy and show how well-crafted campaigns can drive awareness, trust and uptake. Altogether, these sessions provide a 360-degree view of the marketing ecosystem, equipping professionals with the tools and perspectives needed to thrive in a competitive and rapidly changing industry.