The Dynamics of Price and ValueCrafting Competitive Advantages in Business

Understanding the intersection of pricing and value, and effectively managing it, is essential for business success. The objectives of this series are to provide theoretical foundations and knowledge to understand how prices are set, and how companies communicate the value of products or services to maximize profitability and customer satisfaction.... read moreBy understanding and leveraging the relationship between price and value, businesses can enhance their competitive edge and achieve greater market success.

The talks in this series introduce fundamental concepts and emphasize the crucial balance between price and value in business strategy and consumer engagement, providing insights for students, business professionals, and entrepreneurs.