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Key Concepts: Sales Management

Launched May 2024 Updated February 2025 10 talks More in production
Dr. Kenneth Le Meunier-FitzHugh
Visiting Fellow, University of Warwick, UK
Summary

This series introduces the main concepts needed to understand the purpose and principles of sales management, and provide as foundation and orientation for further study.

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Challenges and changes in sales
11 min
  • Dr. Kenneth Le Meunier-FitzHugh
  • Visiting Fellow, University of Warwick, UK
How technology is changing sales practice
9 min
  • Dr. Kenneth Le Meunier-FitzHugh
  • Visiting Fellow, University of Warwick, UK
Relationship selling and key account management
7 min
  • Dr. Kenneth Le Meunier-FitzHugh
  • Visiting Fellow, University of Warwick, UK
Value creation in sales relationships
7 min
  • Dr. Kenneth Le Meunier-FitzHugh
  • Visiting Fellow, University of Warwick, UK
Interactions between sales and marketing
7 min
  • Dr. Kenneth Le Meunier-FitzHugh
  • Visiting Fellow, University of Warwick, UK
The customer journey
7 min
  • Dr. Kenneth Le Meunier-FitzHugh
  • Visiting Fellow, University of Warwick, UK
The challenges in sales leadership
8 min
  • Dr. Kenneth Le Meunier-FitzHugh
  • Visiting Fellow, University of Warwick, UK
Managing the sales team through CRM systems
7 min
  • Dr. Kenneth Le Meunier-FitzHugh
  • Visiting Fellow, University of Warwick, UK
The growth of artificial intelligence in sales
10 min
  • Dr. Kenneth Le Meunier-FitzHugh
  • Visiting Fellow, University of Warwick, UK
The future of selling in a virtual and artificial intelligence world
8 min
  • Dr. Kenneth Le Meunier-FitzHugh
  • Visiting Fellow, University of Warwick, UK