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Editorial Board: Journal of Brand Strategy

First Published March 2012 Latest Issue March 2024

Journal of Brand Strategy is the world's leading professional and research journal publishing in-depth, peer-reviewed articles, applied research and case studies on all aspects of brands.... read more

Subjects covered include: brand strategy; brand management’ online branding; brand positioning; brand architecture and portfolio management; brand assessment; measuring brand equity and value; branding and social media; brand design; sports branding and marketing; new product development; branding communications; brand re-launches and revitalisation; employee engagement; reputation and crisis management; brand law and regulation; brand licensing.

Editorial Board

  • Patrick Alcantara, Strategic Customer Insight Lead (UK & Ireland), AXA
  • Heather Bergstein, Senior E-Commerce Partner Manager, Amazon
  • Corey Case, Senior Vice President, Marketing, Sarnova
  • Tim Clark, Vice President, Head of Brand Journalism and Native Advertising, SAP
  • Francisco J. Conejo, Associate Professor of Marketing, INCAE Business School
  • Julia Cronin-Gilmore, Ph.D., Director, Doctor of Business Administration Degree, Professor of Marketing and Business, Bellevue University
  • Winfried Daun, Managing Director, Group Head Advertising, Brand Strategy and Media, UBS
  • David Davidovic, CEO, pathForward, and former Global Head of Commercial Services, Roche and Genentech
  • Gael De Talhouet, Vice President Brand Building, Global Brand, Innovation and Sustainability, Essity
  • Jean-Francois Denault, CEO, Impacts.Ca
  • John A. Fortunato, Associate Professor, School of Business, Area of Communication and Media Management, Fordham University
  • Hallie Harenski, Head Of Corporate Communications, Crum & Forster
  • Mark Henry, Head of University Communications and Marketing, Technological University Dublin
  • Kevin Jasmin, Director, Brand & Advertising, Memorial Sloan Kettering Cancer Center
  • Angus Jenkinson, CEO, Thinking, (Gen) Secretary, Cybernetics Society
  • Valerie K. Jones, Assistant Professor of Advertising and Public Relations, College of Journalism and Mass Communications, University of Nebraska–Lincoln
  • Stephanie Judge Cripe, Director, System Marketing, IU Health
  • Gary Kane, Director, Marketing – Licensed Brands, Disney Theatrical Group
  • Ardi Kolah, Global DPO and Founding Editor-in-Chief, Journal of Data Protection & Privacy
  • Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College
  • James M. Leonhardt, Assistant Professor of Marketing, Department of Managerial Sciences, University of Nevada, Reno
  • Russ Meyer, Founder, Russ Meyer Brands
  • Sue Mizera, Managing Director, Young & Rubicam Business Consultants
  • Gwen Morrison, CEO, The Store Americas, WPP (retired)
  • Mario R. Nacinovich, Vice President, Marketing, Eyevance Pharmaceuticals and Founding Editor, Journal of Communication in Healthcare
  • Nick Necsulescu, Senior Director, Quantitative Analytics and Data Science, TalentNeuron
  • Norm O'Reilly, Ph.D., Dean, Graduate School of Business, University of Maine
  • David Peters, Founder and Director, The Value Xchange
  • Randall S. Rozin, Former Global Director, Brand Management and Marketing Communications, Dow Corning
  • Nydia Sahagun, Head of Brand & Acquisition Marketing, Primary Care Organization, Humana
  • JoAnn Sciarrino, Professor of Advertising and Jim and Mary Pat Nelson Chair Co-Director, Nelson Center for Brand & Demand Analytics , The University of Texas at Austin
  • Benoit Séguin, Assistant Director of Graduate Studies and Associate Professor, School of Human Kinetics, University of Ottawa
  • Jay I. Sinha, Associate Professor of Marketing and Supply Chain Management, Fox School of Business, Temple University
  • David Shore, Head of Sponsorship, BSkyB
  • Ralf E. Strauß, Managing Partner, Customer Excellence and President, German Marketing Association
  • Nikki Twomey, Executive Coach and Marketing Consultant, Windstorm Consulting
  • Colin Westcott-Pitt, Global CMO, Glanbia Performance Nutrition