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Editorial Board: Journal of Brand Strategy

First Published March 2012 Latest Issue November 2025

Journal of Brand Strategy is the world's leading professional and research journal publishing in-depth, peer-reviewed articles, applied research and case studies on all aspects of brands.... read more

Subjects covered include: brand strategy; brand management’ online branding; brand positioning; brand architecture and portfolio management; brand assessment; measuring brand equity and value; branding and social media; brand design; sports branding and marketing; new product development; branding communications; brand re-launches and revitalisation; employee engagement; reputation and crisis management; brand law and regulation; brand licensing.

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Editorial Board

  • Heather Bergstein, Senior E-Commerce Partner Manager, Amazon
  • Corey Case, Chief Marketing Officer, Sarnova
  • Tim Clark, Vice President, Head of Brand Journalism and Native Advertising, SAP
  • Francisco J. Conejo, PhD, Associate Professor of Marketing, INCAE Business School
  • Julia Cronin-Gilmore, Ph.D., Director, Doctor of Business Administration Degree, Professor of Marketing and Business, Bellevue University
  • Winfried Daun, PhD, Global Head Brand & Marketing, Julius Baer
  • David Davidovic, CEO, pathForward, and former Global Head of Commercial Services, Roche and Genentech
  • Gael De Talhouet, Vice President Brand Building, Global Brand, Innovation and Sustainability, Essity
  • Jean-Francois Denault, CEO, Impacts.Ca
  • John A. Fortunato, PhD, Associate Professor, School of Business, Area of Communication and Media Management, Fordham University
  • Hallie Harenski, Head Of Corporate Communications, Crum & Forster
  • Mark Henry, PhD, Head of University Communications and Marketing, Technological University Dublin
  • Kevin Jasmin, Director, Brand & Advertising, Memorial Sloan Kettering Cancer Center
  • Angus Jenkinson, CEO, Thinking, (Gen) Secretary, Cybernetics Society
  • Valerie K. Jones, PhD, Assistant Professor of Advertising and Public Relations, College of Journalism and Mass Communications, University of Nebraska–Lincoln
  • Gary Kane, Vice President, Global Marketing, NEON
  • Ardi Kolah, Global DPO and Founding Editor-in-Chief, Journal of Data Protection & Privacy
  • Kevin Lane Keller, PhD, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College
  • James M. Leonhardt, PhD, Assistant Professor of Marketing, Department of Managerial Sciences, University of Nevada, Reno
  • Russ Meyer, Executive Director, Enterprise Brand Strategy and Identity, CVS Health
  • Sue Mizera, PhD, Co-Founder, TorchFish
  • Gwen Morrison, CEO, The Store Americas, WPP (retired)
  • Mario R Nacinovich, Director of Marketing, Americas, BVI Medical
  • Nick Necsulescu, Director, Sales and Marketing Analytics, Moneris
  • Norm O'Reilly, Ph.D., Dean, College of Business, University of New England
  • David Peters, Founder and Director, The Value Xchange
  • Nydia Sahagun, Head of Marketing Strategy and Innovation, Primary Care Organization, Humana
  • JoAnn Sciarrino, Professor of Marketing and Director of the MBA Program, Franciscan University of Steubenville
  • Jay I. Sinha, PhD, Associate Professor of Marketing and Supply Chain Management, Fox School of Business, Temple University
  • David Shore, Head of Sponsorship, BSkyB
  • Ralf E. Strauß, PhD, Managing Partner, Customer Excellence and President, German Marketing Association
  • Nikki Twomey, Executive Coach and Marketing Consultant, Windstorm Consulting
  • Colin Westcott-Pitt, Global Chief Brand Officer, Glanbia Performance Nutrition