Journal of Education Advancement & Marketing

Journal of Education Advancement & Marketing is the major professional and research journal publishing in-depth, peer-reviewed articles and case studies on advancement, development, alumni relations, fundraising, marketing and communications for educational institutions.... read more

Subjects covered include: alumni relations; fundraising; development; marketing and communications; public relations; donor relations; planned and annual giving; social media marketing; student satisfaction; consumer attitudes and behaviour; business and community relations; engagement initiatives; campaign management; gift and records administration; prospect research and management; corporate and foundation relations; special events.