Volume 4 / Number 4 / Winter 2016-17 - Journal of Digital & Social Media Marketing

Journal of Digital & Social Media Marketing is the major peer-reviewed, professional and research journal for all those concerned with the marketing of products or services using digital channels.... read more

Subjects covered include: digital marketing; social media marketing; running effective digital campaigns; search engine marketing; organic search optimisation; content marketing; engagement; measurement and analytics for social media and digital marketing; digital corporate communications and PR; user experience and customer service; mobile marketing; influencer marketing; social media platform marketing – Instagram; email marketing; affiliate and referral marketing; viral marketing; social media and sponsorship