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Ms. Kathryn Waite Lecturer in Marketing, Heriot-Watt University, UK1 Talk
Kathryn Waite’s research interest lies within financial services marketing with a focus on customer behavior and in particular on empowered decision making. Together with Tina Harrison, she has conducted research within the pensions and retail banking sector and has presented to IBM, The Department of Work and Pensions, Hofstra University... read moreand MIT. Kathryn Waite has several published papers in journals such as Internet Research, the International Journal of Bank Marketing, the Journal of Financial Services Marketing, Information and Management and the European Journal of Marketing.