Mr. Nigel Hathway Consultant, Nigel Hathway Associates, UK

After gaining a degree in statistics at University College London, Nigel Hathway entered the world of Direct Marketing at Reader's Digest. He then left to become Managing Director for a subsidiary of the Ogilvy advertising group. Nigel has over 20 years experience in advising major blue-chip companies on how to... read moreutilize customer and prospect data to make their marketing programs more cost-effective.