Mr. Peter Sleight Partner, Target Market Consultancy, UK

Peter Sleight is a leading authority in the use of geodemographics and lifestyle data. He spent his first ten years in FMCG marketing, with Cavenham, Unicliffe and RHM. He became professionally interested in geodemographics while he was Marketing Director at Allen, Brady and Marsh. He joined CACI as head of... read moreconsultancy and in 1983 helped to set up Pinpoint Analysis. Since 1991, he has run Target Market Consultancy, providing expert advice on customer targeting and geodemographic analysis.