Prof. Andre Richelieu Associate Professor, Universite Laval, Canada

Prof. Andre Richelieu specialises in brand management and sport marketing. His research interests relate to: i) how professional sports teams can leverage their brand equity by capitalizing on the emotional connection they share with their fans; ii) how professional sports teams can internationalize their brand; iii) how sports teams can... read moreimprove fans' experience at the sport venue and outside the stadium, and increase fans' attachment to the team; and iv) how sports teams and equipment producers can capitalize on the hip hop and urban movement.