Dr. Ben Shields Irving J. and Laura Lee Fellow, Northwestern University, USA

3 Talks

Ben Shields is the Irving J. and Laura Lee Fellow in the Department of Communication Studies at Northwestern University and a co-author with Irving Rein and Philip Kotler of The Elusive Fan: Reinventing Sports in a Crowded Marketplace. He has published articles on sports marketing in publications such as the... read moreSports Business Journal, Brand Strategy, The Futurist and the Chicago Tribune.