Ms. Sandra Macleod Chief Executive, Echo Research, UK

Sandra Macleod, Chief Executive of leading global research firm, Echo Research, has more than twenty five years' experience in communications, reputation analysis and evaluation. Author and lecturer across five continents, Sandra has contributed to books on professional accountability and corporate responsibility. Cited as 'among the 100 most influential people in... read morePR in the last 21 years', Sandra is the first international Board Member and Trustee of the Institute of Public Relations (USA), a Fellow of the Institute of Public Relations (UK), Freeman of the City of London Guild of Public Relations, Member of the Market Research Society, Editorial Advisor to the Corporate Communications Journal, and Companion of the Chartered Institute of Management. She has also served as Board Member of the DTI's Business Links and is on the Board of the Finance and Performance Review Committee of the Prince of Wales' International Business Leaders Forum (IBLF).