Prof. Robert East Professor of Consumer Behaviour, Kingston University, UK

Robert East is Professor of Consumer Behavior in the Marketing Department of Kingston Business School, London. His research focuses on loyalty and word of mouth. He has spent the last eight years establishing evidence on word of mouth in consumer markets. The work covers many categories and data have been... read moregathered in a number of countries. Robert East trained as a social psychologist and is a graduate of London Business School. He is the author of many papers and two books: Consumer Behaviour, Sage Publications (2008) and The Effect of Advertising and Display, Kluwer Academic Press (2003).