Ms. Lynne McClymont Director, British Market Research Bureau, UK

Lynne McClymont started her research career at MIL and moved to Mass Observation where she ran a wide range of research programs using both qualitative and quantitative techniques. For the past 12 years Lynne has specialised in stakeholder measurement among customers and employees, working with clients to ensure that research... read morefindings are integrated into their strategic planning processes. She provides internal consultancy on projects, contributing to the overall conceptual thinking on project design and interpretation to bring added value to the final output. Many of her clients are in service industries and she currently leads customer programs for a range of blue chip companies.