Mr. Richard D. Czerniawski Brand Development Network International, USA

Richard D. Czerniawski is the founder of Brand Development Network International, Inc., a marketing resource company committed to empowering marketers to achieve marketing excellence. Richard has held every position in brand marketing during his >50-year career with brand building companies such as Procter & Gamble, Johnson & Johnson, and the... read moreCoca-Cola Company. He has extensive experience and successes in the Pharmaceutical and Medical Device & Diagnostics sectors—among many others. Richard has worked in 40 countries and 100 international cities, providing strategic marketing consulting and training services to some of the world’s largest and most successful multi-national companies and brands.

Richard has written three books on marketing management— AVOIDING CRITICAL MARKETING ERRORS: How to Go from Dumb to Smart Marketing; COMPETITIVE POSITIONING: Best Practices for Creating Brand Loyalty; and CREATING BRAND LOYALTY: The Management of Power Positioning and Really Great Advertising. He is the author of hundreds of articles on marketing. Richard has been a guest lecturer and conducted workshops for the MBA programs at Notre Dame Mendoza College of Business, Northwestern Medill School of Journalism and Integrated Marketing, DePaul University, Lake Forest College, and Thunderbird International School of Management. Richard is currently an Adjunct Professor at the University of West Florida (where he received his MBA in 1972). Richard can be reached at richardcz@bdn-intl.com. For more information about Richard go to www.bdn-intl.com and connect with him on LinkedIn.