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Prof. Peter E. Rossi Joseph T. and Bernice S. Lewis Professor of Marketing and Statistics, University of Chicago, USA

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Biography

Peter is Joseph T. and Bernice S. Lewis Professor of Marketing and Statistics at the Booth School of Business, University of Chicago. He received his PhD from the University of Chicago and BA from Oberlin College. He has published widely on marketing, economics, statistics and econometrics in Quantitative Marketing and... read moreEconomics, Marketing Science, American Economic Review, Journal of the American Statistical Association and Journal of Economic Theory among other. He is a co-author of Bayesian Statistics and Marketing, John Wiley Series in Probability and Statistics (2005). His areas of research include pricing and promotion, target marketing, direct marketing, micro-marketing, limited dependent variable models and Bayesian statistical methods. Peter is a fellow of the American Statistical Association, the Founding Editor of the Quantitative Marketing and Economics and past Associate Editor for the Journal of the American Statistical Association, Journal of Econometrics and Journal of Business and Economic Statistics. He is the Director of Kilts Center for Marketing, Booth School of Business, University of Chicago and a member of Science Advisory Board, Demandtec.