Ms. Laura Ries Ries & Ries, USA

2 Talks

Laura Ries is a leading branding strategist, bestselling author and television personality. In 1994, Laura founded Ries & Ries with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand strategy. With Al, Laura is the co-author of five books on... read morebranding that have been worldwide bestsellers including the 22 Immutable Laws of Branding and the Fall of Advertising & the Rise of PR. Her first solo book, Visual Hammer was released in 2012. Visual Hammer has been translated in Chinese, Russian, German and Turkish. Laura is a frequent marketing analyst on major news programs from the O’Reilly Factor to Squawk Box to the Today Show. In addition, Laura writes her own popular blog, video reports at and Twitter feed @lauraries.