Dr. Yue Pan Associate Professor of Marketing, University of Dayton, USA

1 Talk
Biography

Dr. Yue Pan is an associate professor of marketing at the University of Dayton. Prof. Pan earned a B. Eco. and an M. Eng. in management from Tsinghua University (China), and an M.S. in statistics and a Ph.D. in marketing from the University of Georgia (USA). She has published two... read morebooks and many articles in academic journals. Her research interests lie in the areas of retailing, Internet marketing, and cultural aspects of consumer behavior. Besides teaching and researching, she has consulted for companies in Asia and North America.